Thursday, 28 February 2013

Capturing the Target Audience

Generally, audiences with an interest in the war film genre are a diverse and wide range of people. It is fair to say that males are more inclined to the genre than females, and the age range spans from 15-60 year olds. Because of the broad range of ages, it tends to be peoples interests that bring them to war films, other factors aside.

Audiences with an interest in history tend to watch war films, as they are a way of expieriencing a time period long passed... without the danger. Also, war films are naturally dramatic, and have emotionally driven and exciting stories. Because we know that a lot of our viewers will have an interest in history, especially Vietnam (given thats our setting) it is imperative for us to achieve historical accuracy. In terms of costume, props, and historical context, we have worked hard to make sure there are no historical loop holes which could detract from the viewing expierience.

As previously mentioned, compelling and exciting stories come naturally to war films, and this is a main attraction for audiences. As a result, we made sure that our story is gripping from the start, with our two main characters faced with seemingly impossible odds, the auidence is hooked, and wants to see how our characters deal with being trapped in a warzone, with no more hope of evac.

But of course, one of the main draws for a war film audience is action. Gunfights, artillary, explosions and intense battles are both exciting and dramatic, and can fuel emotionally charged set pieces. We abide by this in our opening sequence, which is an intense battle full of firefighting and helicopter crashes and the like, combining to make an intense and fast paced Vietnam battle scene.

When combining historical accuracy, a compelling narrativ, and intense war action, what we have is an ideal film to suit our target audience, and we have worked hard to cover all the bases of interest.




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